Ava Hart is the most reluctant cast member of a reality TV show based on her big city family's (mostly staged) efforts to run a B&B in small-town Nova Scotia. Every family has its problems, but Ava has grown up seeing her family's every up and down broadcast on national television, after the show becomes an unexpected success for reasons that will take a heavy toll on the Harts. Mags Kovach is the charismatic lead singer of a struggling Halifax rock band hoping to be the Next Big Thing. For years she's managed to contain her demons and navigate the uglier aspects of being a woman in the music world, but after a devastating loss, she turns her anger on the only person she can: herself. As their private tragedies continue to set social media and tabloid headlines on fire, their every move subjected to an endless stream of public commentary, it will be their unexpected friendship that will save them. They will push back against the roles they've been forced to play, and take back control of something they thought they'd lost forever -- the right to their own stories.