How we decide

Summary: Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we "blink" and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they're discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason--and the precise mix depends on the situation. When buying a house, for example, it's best to let our unconscious mull over the many variables. But when we're picking a stock, intuition often leads us astray. The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder (and smarter) about how we think.

Record details

ISBN: 9780547347486 (electronic bk.)
ISBN: 0547347480 (electronic bk.)
Physical Description: electronic resource
remote
1 online resource.
Publisher: Boston : Houghton Mifflin Harcourt, 2010.

Content descriptions

Bibliography, etc. Note:	Includes bibliographical references and index.
Formatted Contents Note:	Introduction -- The quarterback in the pocket -- The predictions of dopamine -- Fooled by a feeling -- The uses of reason -- Choking on thought -- The moral mind -- The brain is an argument -- The poker hand -- Coda.
Source of Description Note:	Description based on eBook information screen.