Marketing in the moment the practical guide to using Web 3.0 marketing to reach your customers first

Tasner, Michael 1984- (Author). Hagen, Don. (Added Author).

Summary: With the explosion in Web, mobile, and social media marketing channels, you have an extraordinary array of new marketing options to choose from. Which ones work? How do you make them work--without wasting a fortune on trial and error? In this book, Tasner shows which new marketing technologies deliver the best results and which hardly ever pay for themselves...how to use virtual collaboration to accomplish marketing projects faster and at lower cost...how to build realistic, practical action plans for the next three months, six months, and twelve months.

Record details

ISBN: 9781596596061 (sound recording : OverDrive Audio Book)
ISBN: 1596596066 (sound recording : OverDrive Audio Book)
Physical Description: electronic resource
remote
Publisher: [Rego Park, N.Y.] : Gildan Media Corp., 2010.

Content descriptions

General Note:	Downloadable audio file. Title from: Title details screen. Unabridged. Duration: 6:12:36.
Formatted Contents Note:	The mindset shift: from Web 2.0 to Web 3.0 -- Are you ready for Web 3.0 marketing? -- Content marketing: understanding and capitalizing on the drastic shift taking -- Place -- Mobile marketing: tapping into billions of cell-phone users -- Virtual reality worlds: the hows and whys to this unique marketing universe -- Video marketing: taking video to the next level -- Web applications: how to effectively use apps in your marketing -- Open-source code: how to find and use others?: hard work for maximum impact -- Collaboration: connecting and sharing data at lightning-speed paces -- Web 3.0 companies -- Your action plan: putting it all together and taking action -- Conclusion: the art of giving back.
Participant or Performer Note:	Read by Don Hagen.
System Details Note:	Requires OverDrive Media Console (WMA file size: 89272 KB; MP3 file size: 175018 KB). Mode of access: World Wide Web.