Building & running a successful research business a guide for the independent information professional

Summary: The essential handbook for every information entrepreneur, this is the indispensable guide to launching, managing, and growing an independent research firm. From beginning to end, this newly updated study navigates through every stage of the process introductory procedures, conducting the company, the ideal marketing methods, and maximizing research. From making key decisions and closing the sale to maintaining good relationships with clients and tapping into powerful information sources beyond the Web, this first-rate collection of tips, tricks, and techniques is the key to building a success.

Record details

ISBN: 1573879061 (electronic bk.)
ISBN: 9781573879064 (electronic bk.)
Physical Description: 1 online resource (xxvi, 500 p.) : ill.
remote
electronic resource
Edition: 2nd ed.
Publisher: Medford, N.J. : CyberAge Books/Information Today, c2010.

Content descriptions

General Note:	Multi-User.
Bibliography, etc. Note:	Includes bibliographical references (p. 471-476) and index.
Formatted Contents Note:	Cover; Contents; Foreword, by Amelia Kassel; Acknowledgments; Introduction; Section One: Getting Started; Chapter 1 -- What's an Independent Info Pro?; Chapter 2 -- A Day in the Life of an Independent Info Pro; Chapter 3 -- The Joys and Frustrations of Being an Independent Info Pro; Chapter 4 -- Are You a Potential Independent Info Pro?; Chapter 5 -- Who You Are and What You Do; Chapter 6 -- Understanding Your Competition; Chapter 7 -- Structuring Your Business; Chapter 8 -- Before You Launch; Chapter 9 -- Setting Up Your Business; Chapter 10 -- You.com; Chapter 11 -- Business Apps for Info-Entrepreneurs.
Terms Governing Use and Reproduction Note:	Access requires VIU IP addresses and is restricted to VIU students, faculty and staff. Access restricted by subscription.
Source of Description Note:	Description based on print version record.