Branding for nonprofits developing identity with integrity

Holland, DK. (Author).

Record details

ISBN: 9781581158427 (electronic bk.)
ISBN: 1581158424 (electronic bk.)
Physical Description: electronic resource
remote
1 online resource (xi, 195 p.) : ill.
Publisher: New York : Allworth Press, c2006.

General Note:	Includes index.
Formatted Contents Note:	What's that branding buzz I hear? And why nonprofits can't afford to ignore it -- Anatomy of a design brief : start to get your nonprofit brand in focus -- It takes a village to raise a brand : the roles and responsibilities of the branding team -- Getting the team ready to birth the brand -- Spotlight on designers : what they do and how they do it -- The design process : taking it in phases -- Finding the sweet spot : arriving at a new brand identity that everyone can embrace -- The devil's in the details : from inspiration to implementation -- The big switcheroo : implementing your new brand -- Storytelling and the brand : a thousand words-- and loads of pictures -- Looking inside the funder's mind : the board, the staff, and branding -- On the evolution of branding : you've come such a long, long way, baby! -- Appendix A. Aish branding guide : "guidelines without the guilt" -- Appendix B. Branding the AIGA -- Appendix C. BAM Graphic Standards Guide -- Appendix D. Governance matters presentation.
Source of Description Note:	Description based on print version record.